GrowthScale Marketing
We Build & Scale High-Converting E-Commerce Brands
Data-driven Web Development, High-ROI Meta Ads and Performance SEO for D2C Startups
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Featured Case Study
Case Study 1: Sustainable Brand Positioning
Project name: 360* Launch Funnel for Green Commerce
Brand Type: Eco-Friendly Bamboo Toothbrush Business
The Problem: The client had zero digital visibility & high competition from plastic toothbrush brands.
My Core Work & Deliverables:
1. UI/UX Navigation: Structured a frictionless 5-page web layout optimized strictly around a 3-click checkout loop to boost conversions.
2. Organic SMM Funnel: Developed a 3-stage content strategy. (Awareness Reels for Plastic waste education -> Consideration carousel for fabric transparency -> Conversion posts for limited-time offers)
3. Technical Optimization: Applied next-gen WebP image compression to ensure the storefront loads in under 3 seconds on mobile devices.
Case Study 2: E-Commerce Growth Strategy
Project name: Digital Engine Blueprint for Premium Footwear
Brand Type: Handcrafted Luxury Leather Shoes Brand
The Problem: High customer acquisition cost (CAC) due to generic, wasted ad targeting on budget- conscious users.
My Core Work & Deliverables:
1.Intent-based SEO: Researched and mapped high-buying-intent long-tail keywords. (e.g. "Buy premium handcrafted leather shoes online").
2. Budget-Saving Ad Strategy: Implemented a negative keyword blacklist targeting broad words like 'cheap', 'free' and 'discount' to reduce ad wastage.
3. Automation Setup: Designed a behavioral email trigger flow for Abandoned Cart Recovery to recapture 15-20% of dropped sales using a 10% coupon webhook.








